Okay, today I have to talk about Press Releases and how you can serve to be very worthwhile in terms of getting instant exposure for your business and website. If you're not already leveraging this marketing strategy, definitely invest time to soak up this information so you may begin reaping the benefits.
Alright, so generally what is an announcement? A pr can be classified as a media release, news release, pr, or even press statement that might be a written or recorded communication which is to be directed towards members of the actual news media to announce or promote something containing news value, pretty straight forward. Which kind of media will release PR's, I glad you asked. Press Releases can be published through magazines, newspapers, radio stations, television stations and television networks, you will see the significance and potential an announcement may bring.
Let's get into your Ease Of Setup
On a difficulty scale of simple, moderate, and expecting a learning curve, press releases thankfully fall into the simple category, I'll take it. For your setup time, on average less than three hours, but ultimately it will get down to your writing abilities. Upon having completed a press release, there isn't an ongoing maintenance to worry about. Your cost should range anywhere from free to low cost, another convenience, and you certainly will see results immediately.
Your Basic Use
Unless you know already, your goal particularly if are just starting off, is to establish yourself as a leader and make your presence known. Press releases are the way to gain some instant credibility for your business. I recommend to use actual press release distribution sites rather than through fax, mail, or email. Also you have to remember the difference between an article and a press release. An article is generally going to express an opinion or is sharing some type of information, while nevertheless, a press release will announce some kind of specific event, like the launching of your business for example. These press releases can bring you some very high quality leads and prospects as the people reading press releases are generally going to already interested in business, and are searching for the right opportunity and doing research.
Here Are Your Basic Action Steps To Follow
1. It's good to Choose Your Topic
So with regards to picking your topic, again remember you are wanting to announce a specific event. For example, the launch of your new business, new website, blog, even your new team, etc. Make sure at the start one topic, as time moves forward you can announce new events in and for your business.
Just for the sake and because threes and charm, I will say it again, do not format your release like an article. You can be wasting your time writing it, just to get denied by a submission site because your format was wrong. Ideas are for articles, not press releases.
2. Choose Your Keywords
Keyword optimization, I am sure if you're a entrepreneur leveraging the internet to promote your business, you are learning the importance of this phrase. Same thing here, you intend to want to pick specific keywords for your press releases, that way when someone Google's one particular keywords, your release will pop up, giving them a chance pay a visit to your website.
You should note of about 5 to 10 keywords specific to your topic you choose. You will find a site you can go to called free keywords. Word tracker.com, it is not a affiliate website for me, this can be a free keyword site that will reveal which of those keywords you choose has the highest amount of searches. From there, choose the top three with more searches, consider should you use your name as one of the keywords, you have no reason to type it in to word tracker. Choose one keyword from your top three that you'll use for your first press release.
Safe to remember and do, ensure that the keyword you choose actually in your press release as well, this way you can rank in Google's organic listings.
3. Write Your Press Release
First Step: It might be best carryout a simple outline addressing these five questions
-What event will I announce?
-When did it happen?
-Who did this event involve?
-Why should others be considering reading up on this event?
-Where can people get the full story information?
Second Step: Your next step will likely be to prepare quotes
-Write a least two or three quotes, and again make it like someone is interviewing you. The quotes should mainly reflect on if you agree and your feelings about this event.
Third Step: Writing your Press Release
-You should make your pr read like a news story, third person, like someone else wrote it.
-Make sure that the keyword you select is used about 3 to 4 times within the body of your release, only four.
-Make sure that your keyword operate in the title of your press release as well.
-Aim for 400 words which is optimal amount for a pr.
-If your press release sounds like an advertisement instead of a news event, expect it to get rejected.
Fourth Step: Review, Review
-Make sure to thoroughly inspect your press release for improper spelling, punctuation, and grammar, have someone else read it if necessary, it would not hurt. You must be wary for you will be check here unable to edit your press release once submitted.
4. Go Ahead and Distribute Your Press Release
Automobile proofread, and all corrections are made, go on and distribute it.
First Step: You will definitely want to create an account for each distribution site, I provide you with five sites to help you get going. These sites are for no reason affiliate to me, this is only to obtain going with some quality distribution sites.
Second Step: Complete your profiles
Third Step: Just do it-- input your PR, your keywords, and your contact info
Fourth Step: Be sure you double check your information that you enter, it ought to be 100% correct, edited, all that good stuff. You should know that once you submit it gone will be the technique to edit it. How bad will that look if you have sentence fragments and punctuation problems in your press release.
Fifth Step: You need to submit your PR, don't forget also that these steps may differ a little in the sites below.
Chance to find the starting with these distribution sites to provide going, again these bankruptcies are not affiliate sites for me in any nature, this is an informative and educational article that you can use.
1. Webwire.com
2. 24-7pressrelease.com
3. Fiverr.com
4. prweb.com
5. prlog.com
5. What expect
remember the fact that some distribution sites will actually take your pr live immediately, and some sites can be the equivalent of 72 hours for approval. The nice thing is that even if your press release is rejected, the site will say to you exactly why they cannot accept it, making it easy for you to go back and revise as necessary. Also with regards to speed, webwire has been often proves to be the quickest.
The last little thing I can give you, if possible, go ahead and add a video to your press release. This is simply not mandatory, but Google actually favors press releases with videos in them, which comes to me with no surprise being that Google and You tube are owned by the same people, unless recently that changed.
Well there you go, that is the way to get you going with your first Press Release in a nut shell, I think you'll find this article to be helpful, and God bless.